With Adobe Illustrator and Photoshop, it’s easy and fun to create multi-colored, three-dimensional designs featuring all sorts of fancy special effects that look fine online and, perhaps when printed.
When designing logos for veterinary practices, however, it’s best to keep designs simple and versatile enough to work in a broad range of applications and sizes.
All logos offered on VeterinaryLogos.com are designed using two solid colors of ink. Once the logo is finished, I also convert the two colors to the closest equivalent process color formula, based on guidelines from a Pantone swatch book—not the automatic conversion in Illustrator. Most logos will also work as a grayscale image printed in two shades of a single color of ink.
Most (but not all) designs work in one solid ink color, making them usable for applications requiring line art, such as some types of signs, specialty advertising merchandise and rubber stamps. The logos with lettering or illustrations on color blocks don’t work as well in one solid color.
Most logo designs on the site lend themselves to embroidery on clothing, but a few—particularly the designs featuring lettering on color blocks—may not reproduce as well on fabric as the simpler designs with the emblem and lettering on a clear background.
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