You receive the files for your logo and stationery in three different formats—

• Adobe Illustrator (.ai)
• Encapsulated postscript (.eps)
• Adobe Acrobat (.pdf)

If you have Adobe Acrobat Reader installed on your computer—and most people do—you can open and look at the pdf files. If you download and double-click the pdfs and they don’t open, go to www.adobe.com and download a free copy of Acrobat Reader.

You receive additional copies of your new logo in three more formats—jpeg, gif and png. These files are suitable to use on a web site or in computer documents. I size the logos in these formats to 600, 400, 300, 240 and 144 pixels wide to give you a full range of sizes.

The Illustrator and eps files can be scaled to any size without loss of quality. The jpeg, gif and png files will lose quality when enlarged.

The native format for all documents is Adobe Illustrator CS3.

if you ordered a Basic Identity stationery package, you’ll find two Illustrator files for each side of the business-appointment card, the letterhead and the envelope—one with the text still able to be edited and one with the text converted to outlines, indicated by OL in the file name. The Complete package includes Illustrator files for your pocket folder.

Although you can no longer edit type once it’s converted to outlines, your stationery printer will probably prefer to use these files to print your stationery.

Later on, if you need to revise the contact information on your stationery, you can edit the original files—the ones without OL in the file name. To make revisions, you or your printer will need software capable of opening and editing an Illustrator file as well as the type fonts, which are included in a Type Fonts folder.

If you ordered a Basic Plus or a Complete stationery package, you receive your shipping label in Microsoft Word and Adobe Acrobat (pdf) formats, suitable for printing on standard six-per-page label stock from your own computer.

As soon as you approve the draft versions of your logo and stationery, I upload all your files to your own secure folder in my Online File Folder account and send you a link to the folder.

You may email the link to printers, sign-makers and other vendors who need to work with your files. They can access your folder, select the file format they prefer and download the files they need.

I also provide a zipped folder containing copies of all the files for you to download to your computer.

Your files will remain in the online folder indefinitely. Your link to the folder will work for 999 days, the maximum time allowed. I will be happy to send you a new link once the original one expires.

I recommend you download all your files immediately and copy them onto a CD or DVD.