Veterinary Logos & Practice Identity Packages

veterinarylogos.com

VETERINARY LOGOS, STATIONERY
& PRACTICE IDENTITY PACKAGES

Choose a Design Today.
See Your Logo Tomorrow.

How to Choose Your Veterinary Logo

In the mid-1990s, when I first started working with veterinarians to help them market their services, I was surprised to discover how distinctively different one practice was from the next. While offering essentially the same services, each practice had its strengths and a distinctive “personality” all its own.

YOUR IMAGE IS SHOWING

The purpose of your new logo is to present an image that suggests your strengths and captures the essence of your veterinary practice in a way that differentiates your practice from all the other veterinary practices in town. That's what your logo is for.

In many clients' minds, one practice is pretty much like another. They need help distinguishing yours from the rest.

Ideally, you will choose the logo that best conveys just what it is about your practice that makes you the best choice for the kind of clients you most want to attract.

NARROWING YOUR CHOICES

For most companion-animal practices, a logo from the animal art or the veterinary emblem groups will be the most appropriate choice.

If your leading strength is in supporting the human-animal bond and the clients you enjoy most are those who regard their pets as children, I would recommend one of the logos featuring animal art.

If you run the best-equipped, highest-tech practice in town and offer the most advanced procedures, one of the veterinary medical emblem logos might be more appropriate.

If you are fairly conservative when it comes to marketing your services and prefer to keep things simple, any of the type-only and abstract art logos would be appropriate for your small-animal practice, too.

The veterinary medical emblem logos and the type-only logos would also be a good choice for specialty clinics marketing their services primarily to referring veterinarians.

A WORD OF WARNING

When you're selecting logos for consideration by your clients and staff, include only logos you'd be happy to see as a winner. If you find yourself thinking, “I hope they don't pick that one,” don't offer that particular logo as an option because in my experience as a designer, that's the very one your clients and staff will pick, every time!

HOW I WOULD CHOOSE

While it's tempting to choose your logo according to your personal taste alone, and it's important that you like your logo, I strongly recommend that you let your clients direct you toward the final choice. Here's how I would decide:

Pick out three or four logos that you feel convey the most important aspects of your practice image.
Print out the web pages showing the logos.
Post the print-outs at your front desk where clients can easily see them when they're checking out.
Have staff members ask your clients which logo they feel best captures the personality of the practice. Emphasize they're not asking clients which logo they like most. They're asking which one best represents the practice as they know it.
Have the staff track clients' votes for each of the logos.
After a day or two, check the totals. If there's a clear winner, place your order and watch your email the following business day to see your new logo design draft.
If the results are less clear-cut, remove all but the top two choices and continue surveying clients for a few days more.
After the client votes are in, announce the results to the hospital staff. If a clear-cut winner did not emerge from the front-desk client survey, ask the staff for their input and make the final choice based on their suggestions and your own preference.